Use Cases

Offer promotion is a big part of all eCommerce sales

Many a time eCommerce sites gain by selling hot deals at low margins to keep inventory flowing. The key to these sales is scale - websites want to sell large numbers of discounted deals and hence need to promote them. Connecto's banners can be a huge help here becuase they are more visible over the remaining site and offer lot of targeting options to make banners relevant. Typically these banners account for 3-5% more sales as compared to default embedded banners shown to everybody.

Hordes of coupon websites work on commission by referring deals on big websites like Amazon, Flipkart etc. They can prioritize hot deals in a queue using Connecto's prriotiy settings and use frequency cap to make sure users see more possibilites and hence gain more.

Mobiles are somewhat more personal than desktops, so users are more engaged when browsing on mobile. Without an effective conversion strategy you could miss some serious business out of highly motivated audiences. We understand small screen size is a challenge and you’ve got to be quick and relevant to hone users’ attention and intent. Connecto recommends:

Using mobile optimised lead bars targeted contextually with relevant message on specific site pages to help users. These should be set to not appear immediately but rather after a comfortable time delay or a optimum scroll.

Tap to call widgets on pages where interested users could benefit by calling your business directly rather reading through page content.

Contextual mobile banners to help people with recommendations of other products they might be interested in depending on their browsing Offers on mobile to make sure your audience knows about the best deals on your site

If you have a mobile app, you might want to request m-site users to download the app from appstore/playstore with interactive mobile specific widgets. All widgets are easy to customise w.r.t. size, color, message, close behavior etc within few clicks.sss

As a business or a product you might never know how well you’re doing as much as your customers do. Since neither all customers are equal nor is every customer eligible for every question, surveys and feedback questions are often badly or not answered at all. Some of our clients map consumer journeys and place surveys and feedback questions strategically to put up right questions to right users and with right timing. Typically, referral source, device, page url, location, cookies and session details can reveal user interests sufficiently to pose relevant questions to respective user segments. Further, you can get the timing right by using a alchemy of settings like time delay, scroll, exit intent, frequency cap etc to create the most polite ask that guarantees you only quality responses.

Announcements are needed time and again to convey new information or changes to specific user groups. Some of our widgets like top bars are more suited to make announcements because these are polite. They are almost impossible to miss and yet don’t obstruct your site’s UX because of its placement and small width. Not that you cannot use flashy banners to announce, in fact many sites do it, but just like sophisticated audiences tend to like polite noticeboards to loudspeakers, your site experience will be better off using subtle bars to spread awareness about things like:

A new test series for a particular course students for an education site

A drop in insurance premium for a particular insurance plan purchased in a specific time window if you’re an insurance website

A newly launched fit test on certain varieties of undergarments for a lingerie business Subscriptions for a newsletter you’re about to begin next month

Mobile users are the closest to moving a notch up to app experience, and apps are far more personal than m-sites. Keeping the advantages you get from having users on app aside, it’s much more convenient for users too to use your service if it’s not just a one time thing. The key is to pitch the user when he is having difficulties on the m-site while trying to do something. And if you can target repeat users, even better. We’ve seen several of our eCommerce, education and b2b clients really leverage this to get ahead of competition by reaching users via apps in more personal capacity. An example could be showing a polite bottom bar to a repeat mobile user after he’s browsed 3-4 pages or after a minute into his session.

We introduced our timed exit intent feature specifically for this use case. Exit pop-ups are exclusively designed to hold back exiting traffic by showing the most lucrative offer or products your site has, but with timed exit Connecto enables you to target only users who bounce off within the first few seconds, thereby keeping your engaged users from unnecessary oversells. Exit widgets by themselves can do nothing more than stop exits for a second and so the winning part lies in figuring out users’ intent for coming to your site and refuting the cause of exit with a better offer.

One of our first customers told us she didn’t want to stop users to make a sale in their first visit but she’d rather bring them back because if they came back they’d have most likely already made their mind to buy something. They invest hugely in email marketing and rightly so - and Connecto helps them to secure as many emails from the site as they can get along with context to target them with specific emails. Again, the best time to solicit emails is when users gain something from the site and hope to gain even more later. So wait until they’re sufficiently engaged using Connecto’s targeting features and approach them right.

Just like first time and repeat users have different browsing behavior on almost any site, stray and engaged audiences are completely different beasts too, to be helped differently. For stray users your only goal could be awareness, help them discover your website and wait for them to get engaged. For engaged users however, you want to help them with comparison and eventually satisfy their buying need at a cost. Once you separate out users into stray and engaged ones with Connecto’s targeting features, some of these ideas could come in handy.

For stray users:

Help them discover your site by showing them the best deals

Stopping them before they bounce-off using exit-popups

For engaged users:

Find out what might like and display thoughtful recommendations upon scroll or time delay

Take feedback specific to their use once they’re done browsing your website

Once leads start pouring in, significant attention might be consumed in downloading and updating numerous email lists, LMSes and Call logs. Knowing that almost all our customers use the likes of Mailchimp, Salesforce, Highrise, Pipedrive, Zoho etc to manage lead to business cycle we’ve set straightforward integrations to all these systems. Connecto’s widgets can push lead data in customisable format to your CRM in real time so you don’t need to refer to two dashboards or download multiple excel sheets. Just refer to our knowledge base link (->http://www.connecto.io/kb/knwbase/how-to-integrate-your-crm-in-connecto-to-collect-more-leads-directly/) when you’re at it.

Customers wanting to sit on the fence for some time before completing purchase is a well known problem. Obvious strategies to close these users include making the deal better and scarce i.e. making one time offers to push them over the fence. Connecto’s exit intent targeting enables you to make these offers exclusively to people who abandon carts, hence saving you some discounts from people who’e ready to buy without them. You get another shot at people who abandon their cart and with a good guess of what they might need to stay and maybe purchase, you stand to win a slipping deal. Alternatively you can just survey leaving users to identify reasons why your products are not selling enough.

Getting relevant traffic to the site forms the major chunk of online marketing investment in most businesses. In a sense you lose money every step your customer comes closer to your business. Since each marketing campaign has specific message with a target segment to attract, your website needs to present itself right to a landing user and that’s where Connecto’s referral targeting comes in. You can easily set up exclusive offers with matching messages to people coming from different marketing campaigns or referrals in general. You can also A/B test different messages to landing users and optimise your strategy. Depending on how much you spend on each marketing channel you can make fitting exclusive offers to keep your CAC in control. Also you can set up respective conversion pixels (Adwords/facebook) to corresponding campaigns to keep track of complete conversion statistics.

Location is always a huge lever in expansion strategy. Promotion offers differ hugely between new and mature markets for almost any business. Connecto has industry’s best location targeting to meet your City/State targeting needs.