User Experience

Increasing user actions by personalising websites · April 5, 2015 · User Experience Website Engagement Website Personalization

The UX Problem For websites, making specific elements salient to different users with right timing is a critical task. Given the vast heterogeneity in users' needs and context, having a big static website serves no better than a Walmart Store would, to a housewife looking for a threading needle, were…


5 Things to Check on Your Site - Ecommerce · September 14, 2014 · e-Commerce User Experience Website Engagement

1. Website Layout Ecommerce site should have a very simple and directed layout as your visitors may not be very technical. You have to address all types of audience and should serve their needs carefully. Thus, user experience is critical for any ecommerce site. The home page should give some…


5 important things to remember while designing a mobile website · July 25, 2014 · Mobile User Experience

From the silicon valley to the streets of berlin, from the busy markets of Kenya to the bustling small towns of India, not a soul can deny the mobile revolution. Everyday we hear new numbers, new statistics (refer the KP Internet trends report as the latest addition in the list…