Scroll Based Targeting and How you can use it to improve conversions
When a visitor is interested in your product or content, he usually scrolls the page to know more. Such engaged visitors can be easily converted to leads/sales by showing them targeted notifications. This is called Scroll Based Targeting.
There are many use cases where users should be shown targeted messages/forms based on page scroll. Some of those are:
When a visitor has scrolled 60-70% of page, we can show him a bottom bar notification asking him to subscribe to our weekly/monthly newsletter or urging him to like our social media pages.
Based on the category the visitor is browsing, we can show him a notification on bottom left or bottom right with category specific offers once he has scrolled down to 80% of the page.
Testimonials of users/customers can be shown when one approaches the end of the home page.
Based on the kind of articles/products a person is surfing on the blog/website, we can show him a bottom left or a bottom right notification with link to similar articles or products after he has gone through 80-90% of page.
After a person has read the content or scrolled down the product page, he can be asked to take a brief survey with questions like "Did you find the content useful?" or "Would you recommend this product to anyone?".
6. Lead Generation
For websites interested in lead generation, a "Need Help?" or "Request a Callback" form asking for contact details of the visitor can be shown when he has scrolled 75% of page.
You can launch all these notifications and much more using Connecto. Reach Out to Us for any queries.