Send Chrome Push Notifications via Connecto · June 12, 2015 · Chrome Push Notification

You might have heard about mobile push notifications where you can send notifications to users who have installed your app. Ever wondered if same can be done for web and mobile-web? Well, it can be now! Now that Chrome has provided support for push notifications on web and android, Connecto…


Understanding Page/ URL Targeting in Connecto · June 9, 2015 · Connecto Feature

You can apply suitable targeting rules in Connecto’s admin panel to show widgets precisely when the user is most engaged. This can be done on the Targeting Screen that appears in the third step while creating a notification. As you can see in the screenshot above, targeting has been…


How to set up goals in Connecto's Admin Panel · June 2, 2015 · Connecto Feature

Goal is basically a completed activity that helps you achieve your larger business goals. It helps you measure how often users complete a particular action. Goals could vary from industry to industry. For Ecommerce, goal to measure could be how many users actually placed an order. For gaming app, it…


4 Ways to Reduce Cart Drop Off & Increase Ecommerce Conversions · May 19, 2015 · e-Commerce Reduce bounce rate increase ecommerce conversion reduce cart abandonment

Shopping cart abandonment is a pressing issue for the whole ecom industry globally. According to Wikipedia, cart abandonment rate for online retailers varies between 60% to 80%, with an average of 67.91%. If businesses somehow get to reduce this by even by a small fraction, it will have a…


Dynamic Variables - Customize your notification by dynamic content · May 13, 2015 · Connecto Feature

This is in follow up to our post on custom variables targeting which lets you target notifications by any rules or logic defined within your notifications. Problem: What if you want to populate the content within your notification by the custom variable present on the page. A common use case…


5 Ways to Drive Conversions on Ecommerce Sites by Tracking User Activity & Segmenting Them · May 12, 2015 · track user activity segment your users increase ecommerce conversion user segmentation

For most businesses personalization broadly means having a marketing automation system in place and triggering personalized mail at the right time. While there is no denying the fact that email marketing has turned the tables upside down for many, there is a still a vast scope to shorten the sales…